Selling a house is an art. It’s all too easy to make a mistake describing something with sentimental value to someone who doesn’t see it the same way. It’s easy to use the wrong kind of adjectives, or to exaggerate and say the wrong things at the wrong time. What seems like wholehearted and innocent praise to you might actually be annoying to a stranger. It is often quite hard for an owner to present his or her property neutrally, simply because of the emotional attachments linked to it. That can be a hindrance to the sales process and is another common mistake made by people who sell FSBO.
On the other hand, real estate brokers have the advantage of professionalism and detachment when it comes to property presentations. They know exactly what words to use to make the sale happen. They can show less desirable traits of the property in a better light. They don’t have emotional biases that drive owners to focus on the wrong elements of a home. To repeat, selling is an art, and no one makes for a better artist than a broker when comes to selling property.
There are plenty of blunders to be made when selling your own property without professional support. You need to be available for all contacts, set up all of the home showings, and answer a host of questions. There is much to do. The house itself needs to be clean and free of unnecessary furniture, pets, and personal objects. It might even be a good idea, if you have any, to find somewhere else for the kids to be. Real estate brokers have experience dealing with all of that. They present houses on a daily basis, all year long. Where you, as a private owner/seller, might stumble, they will succeed. Again, they have extensive training and long histories of experience in the field.
As a rule, they are familiar with all of the mistakes and problems that might occur to complicate the process. They know how to dress up the risks, take advantage of the loopholes, and avoid the downsides of the deal, since it’s in their best interest to do so. Real housing market knowledge and professionalism is something you can only achieve through training and experience.
That being said, selling For Sale by Owner really is a perfectly good option for those with real estate experience and good negotiating skills. For anyone else, though, selling FSBO is not recommended unless accompanied by thorough research on the subject and a great deal of free time and patience. Try to avoid the most common mistakes people make when selling FSBO and refer back to a professional real estate broker if you feel overwhelmed; it is usually possible to consult with one for advice, even if you refuse to retain one to handle the proceedings themselves.